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Steef Coene

Reachers stands out by addressing both macro and micro levels.

After a career of 19 years in B2B sales, the last 4 of which as Sales Manager, I made the move to self-employment with one main goal in mind: Helping companies build a high-performing sales organisation.

Our services

What can Reachers do for you?

Sales training

To provide salespeople with the right handles in their conversations, Reachers provides sales training tailored to your company.

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Sales coaching

For better results, sales training can be supplemented with individual coaching, using one-to-one coaching sessions.

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Field coaching

We believe that the actual workplace is the best learning experience. This is why we at Reachers place enormous value on field coaching sessions.

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Sales management training

Reachers trains business owners and sales managers in setting up a high-performing sales organisation where it is also pleasant to work.

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Sales support training

Our commercial inside sales training is designed to sharpen your skills and boost your professional growth.

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Masterclass sales management
februari - maart 2025

Tweedaagse masterclass sales management voor leidinggevenden die niet alleen resultaten willen zien.

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Our approach

Steef Coene, your personal sales coach

Guiding sales people and companies in their sales methods to get the best results is what I stand for. Using my personal sales training and coaching sessions in practice, we build the mindset, approach and organisation of the sales team together. I strengthen your sales strategy, you enjoy more customers and more turnover. Moreover, your sales people will enjoy selling more!

In short, I train good salespeople to become even much better salespeople.

Our latest blog articles on sales training

Some references

Sales training tips

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Strengthen your sales skills: Tailor-made sales training

Selling is one of the most important parts of a business. In fact, it has a direct impact on the health of your business. However, we know that finding the right strategies that best suit your business can sometimes be a challenge. That is why Reachers offers effective and tailor-made sales training courses aimed at improving your sales skills. Take your business to the next level with our sales training courses.

However, we strongly believe in the fact that no company is the same, and therefore one uniform sales training will not work. Therefore, we offer a tailor-made approach for you and your company. We start with a thorough analysis and we listen to your goals and challenges, in order to create a personalised sales training build up.

The three pillars of sales training at Reachers

A sales training course at Reachers is usually founded on three pillars. These pillars are essential and provide a solid foundation for you to get started as a salesperson.

1. Mindset and motivation

Everything starts with the salesperson's mindset. We scrutinise the seller's motivation and drive, upon which we develop a positive and resilient mindset.

2. Organisational capacity

Daily, weekly and visit schedules enable salespeople to manage their time and resources optimally. We therefore guide salespeople in structuring their day-to-day activities.

3. Sales techniques

We equip salespeople with the necessary skills and sales techniques. Through sales coaching sessions in the field, you will master them effortlessly.

Customised sales training themes

After determining what the sales needs are for your company, we decide which topics we will cover. Our sales training courses can cover all kinds of issues:

  • The right attitude to start the sales call
  • The traits of a successful salesperson
  • Lead generation and prospecting
  • Telephone selling and cold calling techniques
  • Cold email prospecting
  • The art of targeted questioning
  • Arguing effectively and persuasively
  • Narrative selling

Results of our sales training courses

Our hands-on sales training sessions have already helped our clients with the following:

  • Better gross margins and higher sales
  • Larger market share.
  • Better insight into and stronger individual performance of your sales people
  • Easier to establish and maintain new contacts with customers
  • In general: build a high-performing sales organisation.

Are you looking for ways to grow your business and support or strengthen your salespeople? With our probing and action-oriented sales training, you will achieve long-term sustainable results. Take contact with Reachers to find out what we can do for you.

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