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Closing ratio

What is closing ratio?

By closing ratio, we mean the number of addressed potential customers who also ended up making a purchase compared to all pitches that were made. It is expressed as a percentage.

  • It is used to Measure How efficiently a salesperson or sales team operates.
  • It can give other sellers an idea of how much they have to sell on average and see whether they perform above or below average.
  • It can also help management manage the fix targets in a given period for the entire sales team.

So the closing ratio is useful for a lot of things and for the entire sales team.

How do you calculate this percentage?

To calculate the closing ratio, divide the number of customers who proceeded to make a purchase by the number addressed prospects or customers. To improve this percentage, you can do several things. You can check whether the leads are a good enough match to the products or services, sell to already existing customers or put more effort into follow-up calls.

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