The hit rate is a very important KPI within sales: namely, it shows the percentage of the number of effective sales versus the number of sales attempts. In other words, this KPI is thus a simple way of calculating the success rate. Besides sales, it can also calculate the success of certain campaigns or even of an entire department. The hit rate can help answer the following questions:
- How profitable is the number of sales?
- How efficient are sales?
- Which campaigns are the most profitable?
- Which campaigns should I invest more in?
Calculation hit rate
Calculating the hit rate is very simple. You take the number of hits (leads who made a purchase) and divides it by the number of attempts made by the seller(s). For example, if a seller has achieved 75 successful transactions from a total of 100 attempts, the hit rate is 75%. Whether the percentage obtained is good or bad depends on the market in which your company and its products and/or services are located.
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