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Lead nurturing

Many marketers and salespeople do not bet on lead nurturing, even though it can offer a lot of benefits for a company. Lead nurturing refers to the process by which the salesperson builds a relationship with potential customers. The aim of this process is for the seller to obtain important information about the customers at each step of the sales process and through various marketing techniques. This allows the salesperson to approach customers in the right ways and at the right times.

How do you start lead nurturing?

As with any process, it is important to first set the goals the company wants to achieve. A minimum number of completed contact forms, click rate or increased sales can be examples of objectives for this process. Also consider how many leads will be needed to achieve these objectives.

To achieve these goals, you can use a buyer persona, in order to tailor content by target audience. This way, you will also get more results from the content you create.

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