Vendors can use different content and tools to improve their sales process more effectively. The strategic use of these tools is called sales enablement. Using these tools, the salesperson can involve the customer even more in the sales cycle, which is often seen as positive by the customer. During this process, the marketing department often works together with the sales team to create meaningful and customer-focused content, as well as strategic planning.
Applying sales enablement
To start sales enablement, salespeople need to research and analyse the different resources and tools they use. In addition, the target audience should be very clear as this process only focuses on the company's target audience in order to attract them to the company and its products or services.
Some examples of sales enablement applications are:
- Content marketing
- CRM systems
- Sales automation tools
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